Understanding business concepts, strategy, marketing, and even the administrative side of running a practice is crucial to any chiropractic entrepreneur, which many New York Chiropractic College graduates go on to become.
It’s why NYCC Doctor of Chiropractic students take six practical business courses designed to help them understand the specific areas of management, entrepreneurship, administration, ethics, legality, and other business areas for running a successful practice. Each course is managed and taught by experienced doctors of chiropractic, and several guest lecturers who specialize is specific areas like law, banking, accounting, insurance, finance, marketing, and more are brought in to speak with the students.
Assistant Professor Dr. Scott Coon teaches the first of these business courses. Coon says that there are many questions to ask as a future chiropractor-entrepreneur, and these courses allow students to both get their business goals and purposes on paper, and outline a detailed strategy and course of action for that journey.
“Students get very excited about what’s to come after graduation when we start introducing the business courses. A little over a year after introducing the first business course, the students will graduate and begin their journey as a doctor of chiropractic,” Coon said. “It’s never too early to start planning the future.”
“There are many questions to ask, ideas to share, and steps to take to support the best possible start. All of this requires a plan. The business courses of NYCC are specifically designed to help the student define their ‘why statement’ and then ‘how, what, when and where’ to make their visions become reality.”
Coon remarks that business skills like communication, organization, confidence, kindness and knowledge are all extremely useful and valuable in running your own practice. He also notes that the management of time for family, friends and self is also crucial.
Coon stresses the importance of volunteering and becoming involved in the local community — for example through coaching, scouts, or the local fire department.
“You have to be easily accessible. If you’re involved in those organizations where your special interest lies, then you’re going to attract from that population — getting the message out to people. If you are more community-based, community-involved, you attract people who are not going to worry about cost as much. They’re going to be more satisfied. More likely to recommend you to friends.”